GLOSSARY

Accommodation Card: Provides your guests information about lodging near the wedding site. If you've arranged for a group rate or block of rooms' tell your guests how to reference this when booking. Order Multi-Purpose Cards printed with this information and include in your invitation ensemble.

Border: Decorative design around the outside of stationery. Borders can be embossed or even printed to match your wedding's color scheme.

Calligraphy: The art of handwriting/penmanship. Often associated with fancy script, calligraphy is comprised of several genres and styles. Professional calligraphists are commonly hired to hand-address wedding invitations.

Deckle Edge: A design element in which the edging of the stationery is not a smooth cut but rather irregular (almost looks torn) so that it resembles handmade paper.

Die-Cut: A design element in which paper is cut into a distinctive outline or shape. Commonly found on decorative envelopes or invitations.

Digital Printing: Modern printing methods create invitations that print flat (vs. raised Thermography) and enable an expanded range of unique and colorful designs. The digital nature of flat printing enables each component to be previewed and proofed online, then sent directly to the printer using digital files such as PDFs.

Dimensions: The actual size of the invitations' envelope or any element that you select.

Ecru: A versatile color used in formal stationery. The neutral hue resembles and coordinates well with Ivory, Off-white, or Eggshell.

Embossing: A technique that forms letters' images or graphic elements with a raised "relief" surface, imparting added dimension to the invitation design. Usually for large initials or borders.

Enclosures: Additional components included with a wedding invitation, i.e. Response Card and Envelope, Reception Card, and Directions (typically printed on Multi-purpose Card). Enclosures are usually much smaller than the invitation. It is important to consider the entire invitation ensemble when determining postage costs.

Engagement Announcements: Formal announcements sent to friends and family usually within a month or two of the engagement. The date or month and year of the engagement is generally included.

Envelope Liners: Some modern invitation styles typically feature a single envelope only. Formal wedding invitations include inner and outer envelopes. For traditional style invitations, we include plain inner envelopes free of charge. Check to see if your chosen design has the option to order color-coordinating inner envelopes (liners). The addition of a colorful envelope lining creates an extra level of elegance and personalization.

Envelope Seals: Seals in various shapes (wafer, heart, or even an embossed initial) add a finishing touch to your wedding invitation ensemble. Commonly placed on the back of the envelope on the flap.

Escort Cards: Typically displayed on a table near the reception entrance or dining area, these cards contain the names and table number for each guest or couple to assist in guiding them to their seating assignment. Invitations by David's Bridal offers a great selection of Escort Cards to coordinate with your overall theme.

Flat Cards: Also known as a panel card; this stationery prints on a single card (no folding), and often includes a design element or personalized monogram at the top.

Flat Printing: Modern printing methods create invitations that print the ink flat on the surface of the stationery (vs. raised Thermography printing). This technique enables an expanded range of unique and colorful designs. The digital nature of flat printing allows each component to be previewed and proofed online, then sent directly to the professional printer using electronic files such as PDFs.

Flourishes: Ornate details such as calligraphy or floral designs.

Font Style: Also known as type style or typeface. It is a lettering style chosen for your text.

French Fold: A formal invitation style where the paper is folded once vertically and once horizontally to create four panels, often with an uneven edge on the first fold.

Inner Envelopes: Formal wedding invitations typically include inner and outer envelopes. The inner one has the invitees name only and it typically holds all enclosures but is left unsealed. For traditional style invitations, we include plain inner envelopes free of charge. Check to see if your chosen design has the option to order color-coordinating inner envelopes (liners). The addition of a colorful envelope lining creates an extra level of elegance and personalization.

Informal Cards or Informal Notes: Stationery personalized with your names or monogram on the front and your address printed on the envelope. Order plenty of these versatile cards as they can be used as Thank You Notes, gift enclosures, or everyday correspondence long after the wedding.

Ink Color: Color used in printing text onto paper. Our invitations offer a variety of Ink Colors and coordinating or contrasting accent colors to create a custom design for your special event.

Layout: Vertical vs. Horizontal - a horizontal card reflects the position of the horizon and features a longer width than height, whereas a vertical card has a tall height and shorter width.

Lined Envelopes: See Envelope Liners

Matte: Paper with an opaque, non-reflective finish. Invitations designed with matte paper often feature a textured or colorful accent detail.

Menu Cards: An elegant token to include in the place setting, menu cards feature a listing of the dishes being served at the reception. They also include the couple's names and wedding date. Many of our exclusive invitations offer beautifully coordinating menu cards, as well as place cards, table numbers, and programs for a truly put together theme.

Monograms: Personal monograms traditionally feature three initials representing the first, middle and last name. Wedding monograms feature initials of the bride's first name, the couple's married last name and the groom's first name. Traditionally, the married name initial is displayed larger. Many of our invitations and thank you cards offer your choice of monogram or motif.

Motifs: Small graphic designs that may recur throughout wedding stationery. Many of our invitations and thank you cards offer your choice of monogram or motif.

Multi-Purpose Cards: As the name suggests, these cards have a variety of potential uses such as accommodation information, directions or transportation logistics. This card is especially helpful if your ceremony and reception are at different locations.

Note Cards: Small cards with a person's name or monogram printed on the front. These are often used as Thank You Cards.

Panel Card: Also referred to as a Flat Card, this is one sheet of stationery, most often thicker stock, and is usually used as a non-folded invitation.

Parchment: Cloudy, translucent paper that creates an airy, dreamy effect.

Pearlize: A glossy pearl-like finish element, typically found on embossed designs and commonly used on borders of invitations or in the color lining of envelopes.

Place Cards: A card used at receptions to let your guests know where to be seated. Invitations by David's Bridal offers a great selection of Place Cards to coordinate with your overall theme.

Proof: If you have chosen a flat or digital invitation, you will be asked to Preview each component and approve the final proof before Checkout. Please review carefully and note that what you see on the final proof is exactly how it will print. It's a good idea to ask somebody you trust to double-check everything for you before placing your order. If you have selected a traditionally printed or raised, thermography invitation, we recommend ordering an email proof (PDF) to review and approve before we create your order. This option is a great value, as a professional typesetter will make adjustments, if necessary, to the sizing, spacing and layout to better fit the invitation.

Program: This is a small booklet that is commonly used at weddings to allow guests to follow along with the course of the ceremony. Select invitations offer matching programs to tie together the invitation and the ceremony.

Raised Print: A formal or traditional printing technique that results in raised lettering on paper. Many of our invitations are designed with a raised, thermography process that resembles engraved or letterpress stationery.

Reception Cards: Included with the formal invitation to tell guests where the reception will be held. These are separate cards that are mailed with the invitation.

Response Card (also known as RSVP Card): Small cards mailed with formal invitations as a convenience to your guests, allowing them to simply fill in their name and number of guests who will or will not be attending. When ordering Response Cards, we print your mailing address (or the hosts') on the envelopes. Remember to include postage on the envelope to make it easy for your guests to respond. This will also make planning easier because your final list will be confirmed quickly and efficiently.

Return Address: Printed on the back flap of an outer or mailing envelope. Note that only the return address is printed, not the name.

Rice Paper: A thin, soft paper that while not traditional, is beautiful and elegant. Not compatible with all types of printing.

RSVP: French acronym for "Repondez, s'il vous plait" meaning "The favor of your reply is requested". RSVP Cards are also known as Response Cards.

Save the Date Cards: Sent to any guests who might need advanced notification of an event in order to allow ample time to make any special arrangements.

Sample: It's a good idea to order samples of invitations prior to placing your order so you can see and feel the quality, or compare styles. It's easy to order samples on invitatonsbydavidsbridal.com in your choice of accent color. Invitation samples do not include personalization. All samples are pre-printed, usually just as you see pictured online.

Send 'n Seal Invitations: A single-folded piece having the response card attached to the invitation by a perforation for easy removal. The invitations are self-mailers, so no envelope is necessary.

Stock: Refers to paper component of a project. The term is to describe the thickness and heaviness of paper.

Table Numbers or Table Cards: Each table at the reception boasts one of these signs to make it easy for guests to find the one that correlates with their Escort Card. Ideally they are prominently displayed on the table, so make sure yours are designed to make an impression.

Thank You Card: Just like the name suggests, these are cards to send to show your appreciation for a gift or deed. The inside is typically blank to allow for a personalized message and the outside is can be pre-printed with "Thank You" or your name or monogram. See Thank You Cards.

Thermography: A traditional heat-based printing process that creates raised lettering on paper. Thermograph invitations resemble engraved invitations since the type feels raised on the paper.

Translucent: Also known as Vellum, smooth transparent paper, used for printing invitations or as an overlay on patterned or decorative paper.

Tri-fold: A popular stationery design in which a sheet of paper is folded twice to create a three-paneled invitation.

Typeface: The style/appearance of a letter or numeral, more or less synonymous with the word "font".

Variegated: Describes the look of certain paper or ribbon, meaning that it bears discreet hints of different colors.

Vellum: Also known as Translucent, smooth transparent paper used for printing invitations or decorative overlays.

Watermark: The translucent mark buried in fine paper that is not immediately apparent unless the paper is held up to the light.

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